How to control your PPC budget
A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]
How to target mobile users with Google AdWords
We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% […]
How to spend less and get more from Google AdWords
I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]
Responding to a poor AdWords quality score
Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high […]
8 questions to ask SEO agencies pitching for your business
There are some fantastic SEO agencies out there, in fact the first one I ever worked with win my early 20’s felt like part of the company and was so responsive and high quality I got a little spoilt and just presumed everyone was like that. The reality is they aren’t.