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SEO

Unraveling Google’s New Metric – Interaction to Next Paint (INP)

In March 2024, Google is introducing a crucial update to its Core Web Vitals, a set of metrics critical for user experience […]

Paid media

Maximizing Google Ads Performance with Campaign Groups and Performance Targets

Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]

Paid media

How to write a great PPC ad

With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]

Paid media

How to control your PPC budget

A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]

Paid media

How to target mobile users with Google AdWords

We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% […]

Paid media

How to spend less and get more from Google AdWords

I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes […]

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  • Unraveling Google’s New Metric – Interaction to Next Paint (INP)
  • Maximizing Google Ads Performance with Campaign Groups and Performance Targets
  • How to write a great PPC ad
  • Best open source alternatives to Google Analytics 4
  • How to Run an Experiment in Google Ads

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MarketingNerd
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Subscribe