What is Google Ads’ Quality Score and why is it important?
Google Ads holds a nearly 25% market share and is crucial for businesses. Understanding Quality Score is vital for ad performance and cost-efficiency. It reflects ad quality, impacting position and cost. Factors include CTR, keyword relevance, landing page quality, ad text relevance, and historical account performance. Improving Quality Score leads to better ad placement and lower costs.
Unraveling Google’s New Metric – Interaction to Next Paint (INP)
In March 2024, Google is introducing a crucial update to its Core Web Vitals, a set of metrics critical for user experience […]
Maximizing Google Ads Performance with Campaign Groups and Performance Targets
Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]
How to write a great PPC ad
With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]
How to control your PPC budget
A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]
How to target mobile users with Google AdWords
We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% […]