You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
This is a guest post by John LaMarca, Director of Marketing for social community ‘6Tribes’. I lead marketing for a new social media startup called 6Tribes, which connects like-minded people around the things that they’re passionate about, using the concept of tribes. We’ve had great success over the last few months in growing [...]
A 2014 study found that around 90% of brands were active on social media, so nobody really needs convincing to get involved anymore. Now that we’re all online though, are we really making the most of the opportunities that social can offer us? Here are 10 simple ways to keep your social media strategy fresh […]
Wagamama are running a really nice Christmas campaign this year to support a charity. It combines social sharing with a little bit of easy to do creativity, which fits in really well with their slightly hipster cool take on branding. The concept is really simple. Follow the instructions on their place mats to construct an […]
I don’t get a lot of time to read other marketing blogs, but there are a handful I’ll check back on now and then, one of those being Jim’s Marketing Blog. A recent post (here) was simply a quote of his own (no more, no less): “Teaching people the best way to market organically with […]
Creating your social media profiles is the easiest part of any social media strategy. It is often the first and last steps many businesses take along what should be a long road if they are to be used properly. Getting people to actually engage with you via Twitter, Facebook, Google+ and alike is where the […]
Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing altogether (obviously it helps […]
The businesses that use social media successfully, understand that it requires full time commitment and resources to really get the most out of it. Ad hoc attention and updates just don’t cut it in social media, and on a personal note, I believe a business has to be either all in, or all out. It […]
Every business and their uncle have a social media presence, normally on Facebook and Twitter. Few are using them to their full potential and there is little to differentiate one business from another. Here are 7 ideas to help your business stand out.