5 things you don’t want to hear about your marketing
We all like to think we are doing an amazing job, and it is a brave marketer who approaches performance and analysis […]
Create a marketing strategy in under an hour
Unless you are working in a multi-office, multi-million pound company with dozens of stakeholders and a complex bureaucracy you don’t need to […]
Lessons I’ve learned in my first 10 years as a marketing professional
It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and […]
Twirling, twirling… always twirling
There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums […]
Do your customers want to have a conversation with you?
I am quite an avid reader of marketing magazines and blogs. This means I find myself reading a lot of articles that […]
5 lessons to learn from Nike’s marketing
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic […]
Successful marketing is about applying “KISS”
A natural tendency amongst professionals in any industry can be to over complicate matters and over egg the pudding. Marketing is certainly […]
The essential guide to writing a marketing strap line
A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it isn’t.