The ultimate guide to running your own customer conference

Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… Differentiation from your competitors Increased engagement with your customers Content marketing opportunities Social sharing Thought leadership Running your own conference can seem like a daunting prospect, and one that only large businesses have… Continue reading

Preventing buyer’s remorse (the missing piece of your marketing strategy)

For most businesses, customer marketing is based upon the premise their customers are happy with a purchase, instantly focusing on areas such as up-selling, cross-selling and engagement. This is a mistake, and could lead to cancellations and churn. In this post I will show you why proactive post-purchase validation is so important to combat buyer’s remorse, and… Continue reading

Don’t be a marketing dinosaur

As a marketing professional of 10 years, personal development is always at the forefront of my mind. Since starting my first marketing job the landscape has changed dramatically. The biggest change has been the move from narrow offline channels (local press, Yellow Pages, directories etc.), to a fragmented online media landscape for small businesses. And with that… Continue reading

Teach yourself customer marketing

Customer marketing, relationship marketing, loyalty marketing… whatever you call it, it is important! Attracting new customers will cost your company 5 times more than keeping an existing customer, and a five percent increase in customer retention can increase a company’s profitability by 75 percent. Additionally, renewing a happy customer on average costs just 11 percent… Continue reading