Marketing tools we love and recommend

The best self-serve marketing tools and software. Some are free to use and others have an annual/monthly fee associated with them. They are all the best-in class for their markets.

Best SEO software

Drive more organic search traffic with the best SEO software tools to help your rank monitoring, competitive research, keyword research, link building, outreach and more. 

ahrefs

Highly recommended
Keyword research, link analysis and tons more.
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SERanking

Highly recommended

All in one SEO software & great keyword tracker.

ScreamingFrog

Highly recommended

The industry leading website crawler.

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AlsoAsked

Find the “People Also Ask” questions.

Hunter

Highly recommended

Find email addresses for outreach campaigns.

Buzzsumo

Content marketing research tool.

Content King

Real-time SEO auditing & monitoring platform
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CopyScape

Duplicate content checker.

Best CRO software

The best CRO software to increase your conversions through data rather than hunches. Power your decision making with heat maps, user recordings and A/B tests.

Microsoft Clarity

Highly recommended

Free user heat maps and recordings.

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Google Optimize

Highly recommended
Test variations of your sites and apps – for free.

Matomo

Highly recommended

Web analytics with A/B testing & form analytics.

Convertize

Simple, low-cost AB testing software.

Best CRM software

Build customer engagement, retention and word of mouth referrals to increase ARPU and LTV with the right messages at the right time.

Intercom

Highly recommended

Customer engagement platform.

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Saasquatch

Highly recommended

Referral & loyalty software.

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MailChimp

Email campaigns & automation.

Rocket.chat

Open source comms platform.

Best social software

Manage your social media profiles with ease, building engaging and shareable content. Monitor and report on your key metrics to gauge success.

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Buffer

Highly recommended

Schedule your content across platforms.

Sprout Social

Highly recommended

Social media management platform.

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Canva

Highly recommended

Easily create social images for free.

Quuu

Auto content curation for you to share.

Best analytics software

Track your marketing’s performance with web and app analytics. Go beyond Google Analytics with these great tools.

Matomo

Highly recommended

Web analytics with self-hosted option.

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Google Data Studio

Highly recommended
Build interactive reports & dashboards

Plausible

Simple and privacy-friendly analytics.
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Open Web Analytics

Free and open source web analytics framework.

Recommend great software

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