Best WordPress plugins for digital marketers
WordPress currently powers 43% of all websites (and 64% of sites that use a CMS), so there’s a very good chance you’ve either used it, are currently using it or will use it in the future!
One of the great things about WordPress is the huge ecosystem of themes and plugins that exist to extend its functionality. It’s also one of the downsides – too much choice and some questionable quality.
At the time of writing, there are nearly 60,000 free plugins available within WordPress’ plugin directory alone.
With so many plugins pick from and conflicting reviews, choosing the right one can be a minefield.
These are the best marketing WordPress plugins around.
This is not a list based on other websites’ lists, all the plug-ins listed below have been used and tested in real world environments, and proven themselves as worthy additions to your marketing toolset. They also have great reviews in the official WordPress directory.
Note: not every plugin listed below will be appropriate or relevant. Think about the value they will bring. Every new plugin you add to your site will slow down your page load times.
📩 Hustle
Lead capture
Hustle lets you easily grow your mailing list with lead capture forms or to show targeted ads across your site with popups, opt-ins, slide-ins, widgets, and shortcodes.
🔗 ThirstyAffiliates
Affiliate marketing
Primarily an affiliate link shorter/link cloaker, but there’s loads of uses for this plugin beyond that. For example, managing your links in ThirstyAffiliates means there is only one place to change the destination URL if required rather than having to go back and replace the link in potentially hundreds of articles. Plus, it adds click tracking to your links to track every click.
🔍 Yoast SEO
SEO
You’ve probably heard of this one, or already used it, but it’s well-known for a reason. It works. Simple to use, covers all the essentials and slightly annoying up-sell alerts.
📈 Rank Math
SEO
Rank Math comes with a variety of different tools, but it’s here for the rank tracking feature set. Track your performance in Google for your target keywords.
🕸️ SiteKit by Google
Data & analytics
Get insights about how people find and use your site, how to improve, and monetize your content, directly in your WordPress dashboard.
⭐ Site Reviews
Conversion Rate Optimisation
Site Reviews allows your visitors to submit reviews with a 1-5 star rating on your website. The plugin provides blocks, shortcodes, and widgets
📃 WP Sitemap Page
SEO
An easy way to add a sitemap on one of your pages . Just use the shortcode [wp_sitemap_page] on any of your pages. This will automatically generate a sitemap of all your pages and posts.
📖 Google Web Stories
SEO
Take advantage of Google’s visual storytelling format with this easy to use plugin. Yoast has a great guide on how to build Google Web Stories in WordPress.
🧑💻 Monster Insights
Data & analytics
Quick and easy, code-free way of adding Google Analytics tracking to your WordPress site. Plus view key reports from within WordPress admin.
🔗 Broken Link Checker
SEO
Broken Link Checker monitors and tests all internal links and external links on your site looking for broken links. Especially useful if you have a large website, regularly updated content or lot’s of people working on a site.
🤖 Blackhole for Bad Bots
SEO
The Blackhole plugin stops bots accessing your website. This stops bandwidth being wasted and saves server resources for real visitors. It also stops your analytics reports being artificially inflated.
↘️ Redirection
SEO
Update URLs and delete pages with out loosing all that hard earned ‘link juice’/authority. This plugin will let you create and manage redirects without any Apache or Nginx knowledge.
🌐 WP Super Cache
SEO
WordPress is powered by PHP/MySQL databases which can be very load intensive, slowing down your page speed. This plugin generates static html files. After a html file is generated your server will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.
🚀 Autoptimize
SEO
Another plugin to speed up your site, this one focuses on optimising various aspects of your site’s code to reduce the amount of resources they are using.
👩💻 Code Snippets
Site functionality
Code Snippets is an easy, clean and simple way to run code on your site with out having to edit your theme’s functions.php file.
🤙 WP Call Button
Conversion Rate Optimisation
Perfect if you have a sales line you want to direct traffic to, WP Call Button allows you to add a beautiful call now button on your website with just a few clicks, no coding skills needed.
📲 Insert Headers and Footers
Site functionality
Insert code like Google Analytics, custom CSS, Facebook Pixel, and more to your WordPress site header and footer. No need to edit your theme files.
Share your favourite plugins
Do you have any go-to marketing plugins for your WordPress websites? Share them in the comment section below and I’ll add them to this list.