When it comes to display/banner advertising, size does matter! With the rise of mobile, apps and responsive design, banner ads now come in all shapes and sizes, but the reality is only a handful are worth designing for. Most websites and apps run a limited range to choose from, and they all tend to be […] More
Polls are no longer available on traditional Facebook posts. They are available to some degree on Facebook Stories via their mobile app. Facebook Stories are essentially Facebook’s Snapchat clone. Facebook Stories are photos and short-form videos that can be viewed up to two times and disappear after 24 hours. More
How feasible is it for your company to have meaningful relationships with your customers? How many do you personally have with any business? Our brains have to filter a lot of noise on a day to day basis, especially from marketing messages. Social media, radio, TV, banners, magazine ads… it is always around us. To […] More
### RANT ALERT ### Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death. “Build links by creating content people find useful” – cue stampede. I’ve seen the flatulent death rattle of what we’ve come to understand as content marketing from both the perspective […] More
Content is king! Brands are now publishers! Google loves content! If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”. Unfortunately, because of this self-perpetuating advice, too many businesses and websites are churning […] More
Follow this simple two-step process to dramatically increase your positive scores. I’ve used it many times and it works. I have personally worked for a couple of brands that had terrible scores on Trust Pilot that used this technique, and are now among the best scored in their industries. It isn’t difficult to implement and […] More
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I […] More
Hands down, word of mouth is by far the most powerful, and cost-effective form of marketing. How powerful…? 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products (making these recommendations the information source ranked highest for trustworthiness). [Nielson]. Additionally, Nielson found that 84% of consumers reported always […] More
In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote that suggests deliveroo aren’t quite getting that quite right. Right message, right person…wrong time I love the idea of deliveroo; real restaurant food delivered to your door. The only problem is they don’t […] More
Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is working or not. Every aspect of it is trackable, testable and reportable. Rather than approaching making changes an ad-hoc or subjective basis, you can improve your email marketing performance consistently and iteratively by using […] More
Do you fully understand why your customers cancel your service? Not when or how, but why? Using time-based cancellation data to perform churn and cohort analysis will show you when they leave (and allow you to surmise why), but this alone can’t tell you the real reasons behind it. (Image source) “So I know my […] More
In this post I will show you how to become a thought leader in your industry AND drive tons of traffic from Google. Plus, you’ll get there by having your customers doing all the work for you (and they’ll love you for it)! How do you become a thought-leader? Thought leaders are the go-to sources […] More
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