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We’re here to help you thrive at marketing. From original articles and guides, to the latest marketing jobs, software reviews, the best tools around and lots more.
Marketing software reviews
Real world software reviews from the trenches. Read before you buy.
A dive in to Microsoft’s free behaviour analytics tool. Should you install it on your site?
Is reddit ads a viable alternative to the duopoly of Google Ads and Facebook Ads?
Does it deliver on its promise of a privacy-first web analytics alternative to Google Analytics?
See all marketing software reviews
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Latest from the blog
Read the most recent blog articles from the Marketing Nerd blog
What is Google Ads’ Quality Score and why is it important?
Google Ads holds a nearly 25% market share and is crucial for businesses. Understanding Quality Score is vital for ad performance and cost-efficiency. It reflects ad quality, impacting position and cost. Factors include CTR, keyword relevance, landing page quality, ad text relevance, and historical account performance. Improving Quality Score leads to better ad placement and lower costs.
Strategy Vs. Tactics: What are they?
A successful business relies on a clear distinction between strategy and tactics. While strategy defines long-term goals, tactics outline short-term steps to achieve them. An effective strategy is metrics-focused, goal-centric, and reality-based, while successful tactics are strategy-aligned, short-term, and time-bound. Connecting well-planned strategy and tactics is key to business success.
Marketing is fun. There’s always so much going on and so much to learn. If you’re a fellow Marketing Nerd, or an aspiring Marketing Nerd, we hope you’ll find something useful here.
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