How to create your own branded email address (in 3 easy steps)
Memorable, professional, trustworthy, flexible… there’s loads of reasons why every business, not matter how big or small, should have their own branded […]
The inconvenient truth about traditional content marketing
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
How to reactivate your churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left.
A quick anecdote about Deliveroo’s wasted marketing budget
In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote […]
Better email marketing applying the scientific method
Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is […]