Better results from your marketing/design feedback loop

Badly organised feedback loops between marketing teams and designers always increases the amount of time a project takes, inflates costs, demotivates everyone involved and generally results in a piece of work no one is really happy with. A lot of this is totally avoidable by using a predetermined and structured feedback loop. The initial brief Include… Continue reading

Trust is email marketing’s most important metric

There are two broad approaches to marketing, interruption marketing and permission marketing. One barges its way in to your consciousness though noise and repetition, the other adds enough value that you actively choose to receive it. Effective email marketing is absolutely based around the principles of permission marketing. All those spam emails you NEVER read?… Continue reading

Green PR is a gift that keeps giving

PR is an essential activity for any business, but it can be easy to get tunnel vision and engage in typical, formulaic PR activity. New client information, award shortlists and new hires are the bread and butter of PR ventures, but there are other avenues to explore that are much more satisfying. Green PR is… Continue reading

How to control your PPC budget

A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty of horror stories recounting how small businesses have wasted hundreds or even thousands of pounds on PPC. Understandably this makes other small businesses nervous to start using channels such as Google AdWords. It doesn’t have… Continue reading

How to rebrand your small business [2018 edition]

Brand building is vital for any business, no matter how big or small. Strong brands stand out in every market, attract more customers, and keep more of those they already have. The value of brand building is often misunderstood, especially amongst small businesses who are used to associating time and money with a specific, tangible… Continue reading