About Marketing Nerd
Who is this site for, why does it exist and who are we?
Marketing is fun.
The best marketing combines creativity and data, using both subjectivity and objectivity in varying measures to create brands and campaigns that resonate with their target audience.
One of the great things about marketing is that the rules are always being written, with new ideas, channels, and technology bringing new opportunities for small and large businesses alike.
What is Marketing Nerd?
Marketing Nerd’s aspiration is to be a resource to help you be better at marketing. Whether you’re a seasoned career marketer, looking to launch a career in marketing or a one-man band on the hunt for inspiration, this site is for you.
The focus of this site is on providing realistic and practical marketing tools, advice and ideas you can apply to your business and campaigns.
I’ve worked in marketing for over 20 years, in both small businesses and large (e.g. circa £500m a year revenue). I have a serious passion for anything marketing related, both academically and professionally.
I find it hard to switch off in terms of thinking of new ideas or analysing other company’s marketing collateral (e.g. a magazine advert, a TV slot, a sponsorship deal, a press release, a blog post etc.). I am always looking for ideas or critiquing something in my head, be it positive or negative.
Get in touch
If you have any questions, have an idea for a post you’d like to write for the blog, a tool you’d recommend we list or would like to just say hello, feel free to drop me an email using this contact form: