Hello! My name is Matt and I have worked in marketing for nearly 15 years now, in both small businesses and large (e.g. circa £500m a year revenue).

I have a serious passion for anything marketing related, both academically and professionally.

I find it hard to switch off in terms of thinking of new ideas or analysing other company’s marketing collateral (e.g. a magazine advert, a TV slot, a sponsorship deal, a press release, a blog post etc.).

I am always looking for ideas or critiquing something in my head, be it positive or negative.

I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources.

My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

If you have any questions, have an idea for a post you’d like to write for this blog, or would like to just say hello, feel free to drop me an email using this contact form: