UK content marketers believe they have become less effective at their jobs over the last year, according to new research by the Content Marketing Institute (CMI) released this week. The report shows a decline in the confidence of content marketing practitioners, with only 42 per cent of marketers questioned saying they are effective or very… Continue reading
Hello everyone! I’m Amy Grey from Tekfirst, a digital marketer with a flair for writing. I’ve worked with a number of brands and seen how some wonderful brands end up making small mistakes in their online marketing strategy which costs them big money and big penalties! I hope this guest post helps everybody in fixing… Continue reading
Successful customers stay longer, spend more and generate positive word of mouth. They are also much less of a drain on your resources. Your aim should be to plan the easiest route from discovery to becoming successful, removing roadblocks and providing timely positive encouragement. User onboarding is a process for increasing the likelihood new users… Continue reading
I haven’t bought anything from JD Sports for well over 5 years, but I am on their mailing list. I tend to ignore their emails, but their latest one got my attention for all the wrong reasons. The problem was not with them emailing me, the design, the quality of the copy or the relevancy…. Continue reading
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who their supplier is. They are so disconnected from their supplier that they don’t care, and that means they have no brand recall. This is exactly the same for me with my gas supplier –… Continue reading
Acquiring a customer is only the first step along what you want to be a very long journey together. The most successful companies know they cannot take customers for granted. They also know that customers never stop developing their opinion of a company, be it good or bad, and first post-purchase impressions are vital. If… Continue reading
My first marketing job was for a small, local law firm with a very small budget. This meant I had to be incredibly selective in the marketing we undertook, and I had to make sure every penny delivered. I also had to take on a lot of tasks other companies would normally outsource because we… Continue reading
People are naturally risk aversive, and your prospective customers will instinctively look for visual clues on your website to gauge how “safe” your product or service is.