What is Google Ads’ Quality Score and why is it important?
Google Ads holds a nearly 25% market share and is crucial for businesses. Understanding Quality Score is vital for ad performance and cost-efficiency. It reflects ad quality, impacting position and cost. Factors include CTR, keyword relevance, landing page quality, ad text relevance, and historical account performance. Improving Quality Score leads to better ad placement and lower costs.
Maximizing Google Ads Performance with Campaign Groups and Performance Targets
Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]
How to write a great PPC ad
With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]
How to Run an Experiment in Google Ads
Google Ads Experiments is a feature that allows you to test changes to your account on a portion of the auctions that […]
How to set up a Reddit Ads account
Advertising with Reddit can be an effective way to reach a large audience quickly. The platform makes it easy to target a […]
How to create a remarketing display campaign in Google Ads
Creating a remarketing display campaign in Google Ads is an effective way to target customers who have already visited your website. With […]