Paid media

Banner size guide [2019 edition]

When it comes to display/banner advertising, size does matter! With the rise of mobile, apps and responsive design, banner ads now come in all shapes and sizes, but the reality is only a handful are worth designing for. Most websites and apps run a limited range to choose from, and they all tend to be […]

How to save your advertising money combatting click fraud

Pay per click (PPC) is increasingly popular among small business marketers, improving profit revenues as businesses are able to reach a widened pool of potential customers with the click of a button. However, this does come with a level of risk and experts from Click Guardian are here to tell you more… What is click […]

How to control your PPC budget

A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty of horror stories recounting how small businesses have wasted hundreds or even thousands of pounds on PPC. Understandably this makes other small businesses nervous to start using channels such as Google [...]

How to target mobile users with Google AdWords

We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% of UK shoppers use their mobile phone to research products before they purchase. What is not as well known is the speed at which people go from research to purchase. 43% of users […]

How to spend less and get more from Google AdWords

I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes and budgets. However, because it is self-serve with a bewildering array of options to choose from when creating a campaign, a lot of advertisers find they spend a lot of money very quickly, […]

Responding to a poor AdWords quality score

Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high quality score will pay a lot less per click for a higher ad position on a keyword than a competitor who has a low quality score. In this post I will show you […]

How to create remarketing banners that work [2019 edition]

Remarketing banners (aka retargeting ads) are one of the most simple and cost-effective ways to re-engage with prospects who have previously visited your website. From personal experience, a well thought out remarketing banners campaign will always drive conversions at a great CPA. A lot of advertisers simply use the same banner ad copy [...]

Why your business should sponsor an event [2019 edition]

Why sponsor an event? Sponsoring events benefits include… Increased reach and awareness among your target audience Positive branding through association Lead generation opportunities Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that are as [...]