Paid media Archives - MarketingNerd

Paid media

If you are running Google Ad campaigns, or plan to, one of the key metrics you have to understand is their concept of Quality Score.

Paid media

Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]

Paid media

With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]

Paid media

Google Ads Experiments is a feature that allows you to test changes to your account on a portion of the auctions that […]

Paid media

Advertising with Reddit can be an effective way to reach a large audience quickly. The platform makes it easy to target a […]

Paid media

Creating a remarketing display campaign in Google Ads is an effective way to target customers who have already visited your website. With […]

Paid media

For the majority of digital marketing, we live in a mobile first world. We all know that Google uses a site’s mobile […]

Paid media

Google and Facebook (incl. Instagram) currently account for approx. half of all digital ad spend. This means there is high competition for […]