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What is Google Ads’ Quality Score and why is it important?

If you are running Google Ad campaigns, or plan to, one of the key metrics you have to understand is their concept of Quality Score.

7 min read
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Maximizing Google Ads Performance with Campaign Groups and Performance Targets

Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]

3 min read
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How to write a great PPC ad

With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]

6 min read
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How to Run an Experiment in Google Ads

Google Ads Experiments is a feature that allows you to test changes to your account on a portion of the auctions that […]

3 min read
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How to set up a Reddit Ads account

Advertising with Reddit can be an effective way to reach a large audience quickly. The platform makes it easy to target a […]

3 min read
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How to create a remarketing display campaign in Google Ads

Creating a remarketing display campaign in Google Ads is an effective way to target customers who have already visited your website. With […]

3 min read
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How to check Google Ads performance by device 

For the majority of digital marketing, we live in a mobile first world. We all know that Google uses a site’s mobile […]

3 min read
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Best Google Ads & Facebook Ads alternatives

Google and Facebook (incl. Instagram) currently account for approx. half of all digital ad spend. This means there is high competition for […]

3 min read
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  • Reviews
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    • Newsletter
    • Best WordPress plugins for digital marketers
  • Contact
Subscribe