What is Google Ads’ Quality Score and why is it important?
If you are running Google Ad campaigns, or plan to, one of the key metrics you have to understand is their concept of Quality Score.
Maximizing Google Ads Performance with Campaign Groups and Performance Targets
Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]
How to write a great PPC ad
With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]
How to Run an Experiment in Google Ads
Google Ads Experiments is a feature that allows you to test changes to your account on a portion of the auctions that […]
How to set up a Reddit Ads account
Advertising with Reddit can be an effective way to reach a large audience quickly. The platform makes it easy to target a […]
How to create a remarketing display campaign in Google Ads
Creating a remarketing display campaign in Google Ads is an effective way to target customers who have already visited your website. With […]
How to check Google Ads performance by device
For the majority of digital marketing, we live in a mobile first world. We all know that Google uses a site’s mobile […]
Best Google Ads & Facebook Ads alternatives
Google and Facebook (incl. Instagram) currently account for approx. half of all digital ad spend. This means there is high competition for […]