Matthew TelferYou can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
Guest PostArticles
5 examples of business blogs that write about marketing (and are a great read as well)
I am a huge advocate of businesses having their own blog, but only when they add value for a reader and it is not used to regurgitate press releases or simply sell products. In this post I am showcasing examples of business blogs that publish great content to build links, leads and reputation AND will […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on the radio and it is following me around the internet (with no remarketing cookie I’d add). If you live in the UK and consume any media, you’re almost certain to be exposed to […]
Great marketers have a solution not just the problem
The old saying ‘Everyone is a critic” is very true of the marketing world. Because so much of it is based around opinion (and that’s still true even with a lot of data behind you), ideas and concepts put forward will often be judged and analysed by other team members very subjectively. In these circumstances […]
Six more lessons I have learned during my 10 years in marketing
In the time since my post about the five lessons I have learned in my 10 years in marketing, a few more have sprung to mind which I wanted to share here. So here they are. Never switch off You are surrounded by marketing messages nearly 24 hours a day, most of which you will […]
Can you describe what Yahoo! does in one sentence?
Can you describe what Yahoo! is in five or less words? You can probably mention a few of the services they offer e.g. search, email, Flickr, hosting… but can you define what the company stands for, what is its mission, and what is its core product? I can’t. Businesses diversify their product range; it’s a […]
Successful marketing is about applying “KISS”
A natural tendency amongst professionals in any industry can be to over complicate matters and over egg the pudding. Marketing is certainly no stranger to an over reliance on buzz words, flowery language and an exaggerated sense of self- importance. Having sat in meeting with executives from Microsoft who are able to spin entire [...]