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Great marketers have a solution not just the problem

The old saying ‘Everyone is a critic” is very true of the marketing world. Because so much of it is based around opinion (and that’s still true even with a lot of data behind you), ideas and concepts put forward will often be judged and analysed by other team members very subjectively. In these circumstances […]

Can you describe what Yahoo! does in one sentence?

Can you describe what Yahoo! is in five or less words? You can probably mention a few of the services they offer e.g. search, email, Flickr, hosting… but can you define what the company stands for, what is its mission, and what is its core product? I can’t. Businesses diversify their product range; it’s a […]

Successful marketing is about applying “KISS”

A natural tendency amongst professionals in any industry can be to over complicate matters and over egg the pudding. Marketing is certainly no stranger to an over reliance on buzz words, flowery language and an exaggerated sense of self- importance. Having sat in meeting with executives from Microsoft who are able to spin entire [...]