A look back on my first 100 blog posts
I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the […]
How do you deal with “generation free”?
Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot […]
Digital marketing quick wins you can do today
Following on from my post about SEO quick wins, here are simple, but often overlooked, ideas for you to use in your digital marketing. […]
The boy who couldn’t fail: Marketing in a crowded marketplace
I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we […]
5 lessons to learn from Ikea’s marketing
IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, […]
Lessons I’ve learned in my first 10 years as a marketing professional
It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and […]
Twirling, twirling… always twirling
There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums […]
5 examples of business blogs that write about marketing (and are a great read as well)
I am a huge advocate of businesses having their own blog, but only when they add value for a reader and it […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]
Great marketers have a solution not just the problem
The old saying ‘Everyone is a critic” is very true of the marketing world. Because so much of it is based around […]
Six more lessons I have learned during my 10 years in marketing
In the time since my post about the five lessons I have learned in my 10 years in marketing, a few more […]