Matthew TelferYou can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
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A look back on my first 100 blog posts
I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the 100 published posts barrier which got me thinking about the past four years. I started this blog pretty much as a direct response to another marketing blog that continues to frustrate the hell […]
How do you deal with “generation free”?
Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot for very little, or even for nothing at all. The freemium model has been around for years, but there has been a dramatic shift towards this becoming the expected norm. Online services and […]
Digital marketing quick wins you can do today
Following on from my post about SEO quick wins, here are simple, but often overlooked, ideas for you to use in your digital marketing. Applying these to your digital marketing will create instant results, quickly and easily. In this post I’ll show you how to: Re-optimise your website for even more traffic (I did it and increased [...]
A snazzy little Christmas marketing campaign
Wagamama are running a really nice Christmas campaign this year to support a charity. It combines social sharing with a little bit of easy to do creativity, which fits in really well with their slightly hipster cool take on branding. The concept is really simple. Follow the instructions on their place mats to construct an […]
The boy who couldn’t fail: Marketing in a crowded marketplace
I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we would call our autobiography. I can’t remember any of them, including my own, apart from one; “The boy who couldn’t fail”. It was meant as a joke and made me laugh. It also […]
5 lessons to learn from Ikea’s marketing
IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, IKEA is a master of marketing that we can all learn from. Following on from my posts covering at what we can learn from Nike’s marketing and McDonalds’ marketing, I’m going to look [...]
Lessons I’ve learned in my first 10 years as a marketing professional
It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and it doesn’t seem so long ago I was starting my first marketing job, but looking back so much has changed in this time, for both me and the industry. On a personal level […]
Twirling, twirling… always twirling
There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums up how a lot of people approach marketing for me: “Two little mice fell into a bucket of cream. The first mouse quickly gave up and drowned, but the second mouse, he struggled […]