How to turn your business in to more than a commodity
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]
Your marketing must support your business reality
People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]
5 lessons to learn from Nike’s marketing
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic […]
5 lessons to learn from McDonalds’ marketing strategy
Whether you like their food or not, McDonald's are one the very best marketing businesses in the world today. They are an excellent case study in both how to market your services globally, and so often over looked, locally. Here are 5 lessons you can apply to your own business.
The essential guide to writing a marketing strap line
A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it isn’t.