MarketingNerd

About this marketing blog…


My name Is Matt and I am a huge marketing nerd. My marketing blog is about providing practical marketing advice & tips you can apply to your business and campaigns today.

Feel free to get in touch or just say hello.

Brand

Your marketing must support your business reality

People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, getting a sale is not the end goal for marketing, it is gaining a customer. To achieve this, whatever product or services you sell, your marketing must emphasise what you do well, and […]

5 lessons to learn from Nike’s marketing

Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic marketing company, Nike. How many fashion brands from the 1970’s are still considered to be cool or desirable by a young audience? Not retro, or ironically cool, just cool? This is because as […]

The essential guide to writing a marketing strap line 🎯

A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it [...]