Increase your Trust Pilot score in two easy steps ⭐
Follow this simple two-step process to dramatically increase your positive scores. I’ve used it many times and it works.
A quick anecdote about Deliveroo’s wasted marketing budget
In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote […]
Brands supporting customers’ micro-moments are winning
People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It […]
5 things you don’t want to hear about your marketing
We all like to think we are doing an amazing job, and it is a brave marketer who approaches performance and analysis […]
Tools to instantly improve your marketing for only £15.47
Now more than ever, we all have free (or low-cost) access to marketing tools and technology that used to cost thousands of […]
How to rebrand your small business [2021 edition] ????
Rebranding your business typically relates to changing the brand image of your company. The purpose of rebranding a business varies and can […]
Focus on acquiring customers NOT sales
The objective of any business is to sell, that is never in question. But how best to go about doing it in a […]
Create a marketing strategy in under an hour
Unless you are working in a multi-office, multi-million pound company with dozens of stakeholders and a complex bureaucracy you don’t need to […]
How to turn your business in to more than a commodity
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]
Your marketing must support your business reality
People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]
5 lessons to learn from Nike’s marketing
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic […]
5 lessons to learn from McDonalds’ marketing strategy
Whether you like their food or not, McDonald's are one the very best marketing businesses in the world today. They are an excellent case study in both how to market your services globally, and so often over looked, locally. Here are 5 lessons you can apply to your own business.