Banner size guide
When it comes to display/banner advertising, size does matter! With the rise of mobile, apps and responsive design, banner ads now come in all shapes and sizes.
How to control your PPC budget
A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]
How to target mobile users with Google AdWords
We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% […]
How to spend less and get more from Google AdWords
I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes […]
Responding to a poor AdWords quality score
Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high […]
Why your business should sponsor an event
Why sponsor an event? Sponsoring events benefits include… Increased reach and awareness among your target audience Positive branding through association Lead generation […]
How to create a “hyper local” AdWords campaign
Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how.