How to check Google Ads performance by device
For the majority of digital marketing, we live in a mobile first world. We all know that Google uses a site’s mobile […]
Best Google Ads & Facebook Ads alternatives
Google and Facebook (incl. Instagram) currently account for approx. half of all digital ad spend. This means there is high competition for […]
Banner size guide
When it comes to display/banner advertising, size does matter! With the rise of mobile, apps and responsive design, banner ads now come in all shapes and sizes.
How to control your PPC budget
A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]
How to target mobile users with Google AdWords
We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% […]
How to spend less and get more from Google AdWords
I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes […]