You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their influence appears to be growing. By the end of 2018, it’s expected that global sponsorship spend will hit $65.8 billion USD — that’s a lot of money to be made for brands that know how to capitalise […]
In the early 90s, virtual reality (VR) was set to completely revolutionise the tech and gadget world forever – and then it didn’t. Alongside 3D cinema and polarised glasses, it was merely a case of ‘not just yet’ and the fad soon died out. People weren’t ready for it, and neither was the technology. Fast […]
PR is an essential activity for any business, but it can be easy to get tunnel vision and engage in typical, formulaic PR activity. New client information, award shortlists and new hires are the bread and butter of PR ventures, but there are other avenues to explore that are much more satisfying. Green PR is […]
There’s a lot of talk about the death of traditional marketing and the loss of control that comes with this. The era of intrusive marketing is at an end, the era of inbound marketing is upon us. I personally think that a lot of other blogs are being a bit too quick to jump on […]
We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative sentiment can result in a lost sale. With such an important role to play in the decision making process, you cannot leave your reputation to chance.
Modern PR is changing, and it is changing fast. Where once there were clear divisions of responsibilities between PR and and the online team, the reality of modern marketing is these lines are blurring. Link building, keyword optimisation, content marketing, affiliates, events, and e-CRM are now an essential part of any digital PR’s [...]
Word of mouth is arguably the most powerful weapon in any small businesses marketing arsenal. A recommendation from a friend, colleague or expert will often tip the balance for a perspective customer, and is more effective than any advert ever could be.
If I am going to spend a significant amount of money for an on going service that is essential for my business, I like to get the feeling there are real people behind that service. This especially true if I am not dealing with an established brand.