5 traits of a great business blog
A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog […]
Content marketing should never be content for content’s sake
I get the impression I’ll be sick of the word content by the end of this post, but this is a point […]
Approaching writing content from a prospect’s levels of risk
As consumers, whenever we buy an expensive product or buy from a new supplier we instinctively make the decision whether to buy […]
Teach yourself how to make an infographic & promote it
Infographics are a “…graphic visual representations of information, data or knowledge” – Wikipedia. I would argue pretty much anything can be turned […]
SEO in the nofollow age
The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent […]
6 essential tips for successful content marketing
The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as […]