You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail.
We all know that Google uses links to rank websites for their search engine. The quantity, quality, diversity and relevancy of these links are all important factors. However, knowing this, and being able to proactively act on it are two completely different things altogether. Being told “You must build links” is fast becoming [...]
Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Blogs take a lot (and I mean a lot) of time and effort to be done well and […]
The internet is awash with abandoned blogs, so often started with the best intentions but now left to slowly rot in the corner. If the abandoned blog is personal, then few people will bat an eye lid, however, if it is a business blog, it is doing harm to the brand. Unattended and out of […]