Is content marketing dead?
Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death.
The inconvenient truth about traditional content marketing
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
Are marketers becoming less effective at content?
UK content marketers believe they have become less effective at their jobs over the last year, according to new research by the […]
5 traits of a great business blog
A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog […]
Content marketing should never be content for content’s sake
I get the impression I’ll be sick of the word content by the end of this post, but this is a point […]
Approaching writing content from a prospect’s levels of risk
As consumers, whenever we buy an expensive product or buy from a new supplier we instinctively make the decision whether to buy […]
Teach yourself how to make an infographic & promote it
Infographics are a “…graphic visual representations of information, data or knowledge” – Wikipedia. I would argue pretty much anything can be turned […]
SEO in the nofollow age
The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent […]
6 essential tips for successful content marketing
The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as […]
6 types of link bait content you can create right now
We all know that Google uses links to rank websites for their search engine. The quantity, quality, diversity and relevancy of these […]
Your business blog can be your best friend or your worst enemy
Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only […]
Teach yourself starting and writing a business blog
The internet is awash with abandoned blogs, so often started with the best intentions but now left to slowly rot in the […]