Unraveling Google’s New Metric – Interaction to Next Paint (INP)
In March 2024, Google is introducing a crucial update to its Core Web Vitals, a set of metrics critical for user experience […]
What do SEO agencies do? (and tips for choosing one)
SEO, or search engine optimization, is a crucial aspect of online marketing. It involves optimizing a website’s content and structure to rank […]
Is content marketing dead?
Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death.
The inconvenient truth about traditional content marketing
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
Are marketers becoming less effective at content?
UK content marketers believe they have become less effective at their jobs over the last year, according to new research by the […]
5 traits of a great business blog
A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog […]