Edge Servers: How They Work & Improve Website Performance
The majority of marketers are aware of the common server infrastructure where the company hosts its websites or applications on a primary […]
Unraveling Google’s New Metric – Interaction to Next Paint (INP)
In March 2024, Google is introducing a crucial update to its Core Web Vitals, a set of metrics critical for user experience […]
What do SEO agencies do? (and tips for choosing one)
SEO, or search engine optimization, is a crucial aspect of online marketing. It involves optimizing a website’s content and structure to rank […]
Is content marketing dead?
Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death.
The inconvenient truth about traditional content marketing
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
6 essential tips for successful content marketing
The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as […]