MarketingNerd

About this marketing blog…


My name Is Matt and I am a huge marketing nerd. My marketing blog is about providing practical marketing advice & tips you can apply to your business and campaigns today.

Feel free to get in touch or just say hello.

7 ideas to treat your brand fans like a slice of fried gold

If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Brand building is difficult, so never take this special group for granted. Ever.  A brand fan will refer new customers to you, defend you against public criticism, keep buying from you and leave positive reviews online and offline for others people to read. How’s that for a slice of fried gold.

Here are some specific ideas on how to keep, and even expand, your brand fan base.

Keeping your brand fans happy should be right of the top of your thoughts, and ideally a specified aspect of your marketing plan with clear actions and goals.

I would argue they will refer more new business to you than any advertising campaign you put together. So put in as much time and investment in cultivating them as you would planning a promotion.

Start a conversation with them

Brand fans love nothing more feeling they have a deeper relationship with a brand than other customers. You can help reinforce this by getting in touch via social media and asking them a question.

This could be for an update based on a previous conversation or a simple “How are you?” Keep it friendly and chatty with no sales overtones/

Send them something nice

Everyone likes a gift, and they don’t have to be expensive to be enjoyed or highly thought of. How about a Blue Peter style badge using your logo and “Limited edition” on a card?

Alternatively why not send a hamper of free products from your collection and a hand written thank you note?

Say thank you

If they publicly recommend you or say anything positive always make sure you say thank you. This positive reinforcement will motivate them to continue or even do it more.

Faster than normal support

The idea that you may speed up support for a customer may seem strange, but if you work on a first come first serve basis, I’d recommend jumping your brand fans to the front of the queue.

The more times they experience less than perfect service, the more the illusion of you being perfect gets chipped away. Don’t let that happen!

Make them a big deal

If they write or even better, create something that you think is funny or relevant, share it with the rest of your customers/ followers via social media, your blog or newsletter.

Another idea is to create a customer spotlight where you showcase them and recognise them is a way that fits your brand. E.g. if you are an IT software firm, create an experts section with profile and a “Pro” badge.

Be where they are

Don’t make them work for anything. Make it easy for your brand fans to find you and engage with you by going to them. If they are on Facebook, then so should you.

If they are using Pinterest, then create an account and let them know about it etc.

Give them previews

If you launch new products or services on a regular basis, you can use your brand fans as testers.

This will achieve two goals; firstly you get useful feedback before launch to improve your product, and secondly you make them feel special and a part of the company’s success.

Author

Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

    Comments 2
    • BNMLIQPHHBDLIOXKS
      Posted on

      BNMLIQPHHBDLIOXKS BNMLIQPHHBDLIOXKS

      Reply Author

      After I initially commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get 4 emails with the identical comment. Is there any means you may remove me from that service? Thanks!


      • Matthew Telfer
        Posted on

        Matthew Telfer Matthew Telfer

        Reply Author

        Happy to, but can you confirm your email address? I can’t find the one you’ve used in this comment (I won’t publish it if you want to reply to this)


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