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Paid media

How to control your PPC budget

A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]

Paid media

How to target mobile users with Google AdWords

We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% […]

Paid media

How to spend less and get more from Google AdWords

I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes […]

Paid media

Responding to a poor AdWords quality score

Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high […]

Paid media

How to create a “hyper local” AdWords campaign

Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how.

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