The boy who couldn’t fail: Marketing in a crowded marketplace
I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we […]
5 lessons to learn from Ikea’s marketing
IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, […]
Guide to creating an effective customer survey
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.