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Customer marketing

I’ve come to think of you as people I…met

How feasible is it for your company to have meaningful relationships with your customers? How many do you personally have with any business? If the answer is more than one or two, you’re probably lying. Our brains have to filter a lot of marketing messages. To pay attention to it all it would become insanely […]

How to reactivate your churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I […]

Mobilising your customers to sell for you

Hands down, word of mouth is by far the most powerful, and cost-effective form of marketing. How powerful…? 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products (making these recommendations the information source ranked highest for trustworthiness). [Nielson]. [...]

Better email marketing applying the scientific method

Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is working or not. Every aspect of it is trackable, testable and reportable. Rather than approaching making changes an ad-hoc or subjective basis, you can improve your email marketing performance [...]

How to find out why your customers are leaving

Do you fully understand why your customers cancel your service? Not when or how, but why? Using time-based cancellation data to perform churn and cohort analysis will show you when they leave (and allow you to surmise why), but this alone can’t tell you the real reasons behind it. (Image source) “So I know my […]

The 3 most important emails you’ll ever send

Email is one of the most powerful weapons in your marketing arsenal. It is also one of the easiest to get wrong. Email sets the tone, raises (or lowers) expectations, drives sales/renewals and can act as a barometer for customer happiness. The three most important emails you’ll send are: Your welcome email Service/product satisfaction [...]