Stand Out from the Crowd and Get Your Business Noticed

Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have… Continue reading

How to use customer feedback to improve online conversions

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing to give… Continue reading

How to reactivate your churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I… Continue reading

Product Recommendation Technology in Email Marketing

This is a guest article from Ian Roderick, Communications Manager for email marketing software provider Newsletter2Go.  The goal should be to make every email relevant to everyone who receives it. You’re not going to fool anyone by sending mass email blasts to your entire list. Emails that aren’t relevant will be deleted without being opened…. Continue reading

Mobilising your customers to sell for you

Hands down, word of mouth is by far the most powerful, and cost-effective form of marketing. How powerful…? 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products (making these recommendations the information source ranked highest for trustworthiness). [Nielson]. Additionally, Nielson found that 84% of consumers reported always… Continue reading