Strategy Vs. Tactics: What are they?
A successful business hinges on two foundational pillars - A well-defined strategy and planned tactics. Businesses that fail to differentiate between the two inadvertently restrict their potential for progress, struggling with only temporary, mediocre victories.
20 great Notion marketing templates
Strategizing, planning, and executing marketing endeavours can be an intricate process. There’s the brainstorming aspects, assigning tasks, tracking progress, and a plethora […]
Planning for better marketing results
Badly organised feedback loops between marketing teams and designers always increases the amount of time a project takes, inflates costs, demotivates everyone […]
DIY marketing on a shoestring budget
My first marketing job was for a small, local law firm with a very small budget. This meant I had to be […]
It’s all part of the plan
For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the […]
7 questions to ask a web designer pitching for your business
Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.
30 online marketing quick wins you can do right now
Marketing is not just about the big campaigns, flashy new technology and large budgets. In fact, it is quite the opposite. In my opinion, successful marketing is made up of hundreds of small components that work together to achieve a goal. Essentially, I believe it is about having an eye for detail and ensuring everything is being used to its full potential.
8 questions to ask SEO agencies pitching for your business
There are some fantastic SEO agencies out there, in fact the first one I ever worked with win my early 20’s felt like part of the company and was so responsive and high quality I got a little spoilt and just presumed everyone was like that. The reality is they aren’t.