Strategy Vs. Tactics: What are they?
A successful business relies on a clear distinction between strategy and tactics. While strategy defines long-term goals, tactics outline short-term steps to achieve them. An effective strategy is metrics-focused, goal-centric, and reality-based, while successful tactics are strategy-aligned, short-term, and time-bound. Connecting well-planned strategy and tactics is key to business success.
20 great Notion marketing templates
Strategizing, planning, and executing marketing endeavours can be an intricate process. There’s the brainstorming aspects, assigning tasks, tracking progress, and a plethora […]
Planning for better marketing results
Badly organised feedback loops between marketing teams and designers always increases the amount of time a project takes, inflates costs, demotivates everyone […]
DIY marketing on a shoestring budget
My first marketing job was for a small, local law firm with a very small budget. This meant I had to be […]
It’s all part of the plan
For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the […]
7 questions to ask a web designer pitching for your business
Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.