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Business

Planning for better marketing results

Badly organised feedback loops between marketing teams and designers always increases the amount of time a project takes, inflates costs, demotivates everyone […]

Business, DIY

DIY marketing on a shoestring budget

My first marketing job was for a small, local law firm with a very small budget. This meant I had to be […]

Business

It’s all part of the plan

For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the […]

Business

Avoiding feature fatigue on your website

What is feature fatigue? Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and […]

Business

7 questions to ask a web designer pitching for your business

Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.

Business

Can you answer these questions about your marketing? Part 2

Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?

Business

Can you answer these questions about your marketing? Part 1

In my opinion what sets good marketing apart from "bad marketing" is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company's marketing.

Business

30 online marketing quick wins you can do right now

Marketing is not just about the big campaigns, flashy new technology and large budgets. In fact, it is quite the opposite. In my opinion, successful marketing is made up of hundreds of small components that work together to achieve a goal. Essentially, I believe it is about having an eye for detail and ensuring everything is being used to its full potential.

Business

8 questions to ask SEO agencies pitching for your business

There are some fantastic SEO agencies out there, in fact the first one I ever worked with win my early 20’s felt like part of the company and was so responsive and high quality I got a little spoilt and just presumed everyone was like that. The reality is they aren’t.

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