MarketingNerd

About this marketing blog…


My name Is Matt and I am a huge marketing nerd. My marketing blog is about providing practical marketing advice & tips you can apply to your business and campaigns today.

Feel free to get in touch or just say hello.

20 ways you can boost word of mouth referrals today

Word of mouth is your most powerful, and cost-effective form of marketing.

84% of consumers say they either completely or somewhat trust recommendations from family and friends

…making this the most trusted source of information about a product or service (source: Nielson).

How to increase word of mouth?

The best way to prompt word of mouth referrals is through great product/services and customer support.

Brands that inspire a higher emotional intensity receive up to threes times as much word of mouth as less emotionally-connected brands (Source: Keller Fay Group).

Additionally, highly differentiated brands have greater levels of word-of-mouth, as these brands allow consumers to share own sense of uniqueness. (Source: Journal of Marketing Research).

However, you should still be proactive mobilising your customers, turning them into an effective sales force.

50% of people are more likely to give a referral if offered a direct incentive, social recognition or access to an exclusive loyalty program.

39% say monetary or material incentives such as discounts, free swag or gift cards greatly increase their chances of referring a brand. (Source: Software Advice).

Quick and easy wins to increase customer referrals

With all this in mind, here are 20 quick and easy ways you can mobilise your customers to sell for you, and increase word of mouth marketing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In summary

I want to emphasise that these ideas are all the icing on the cake. They rely on you having solid foundations, and a product/service that customers are willing to associate themselves with.

They are not substitute for excellent customer service and valuable products and services.

If you already have that in place, then start mobilising your customers, and turn them into an effective sales force.

Author

Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

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