Free and open source marketing software alternatives

As small businesses look for ways to optimize their operations and stay competitive in a rapidly changing market, the choice of software they use can have a significant impact on their success.

Open source software has emerged as a popular option for small businesses seeking cost-effective and customizable solutions. Open source software offers a range of benefits, from lower costs to enhanced security and reliability, making it an attractive choice for businesses of all sizes.

• Cost-effective: FOSS is often free to use, which can significantly reduce software costs for small businesses.
• Customizable: FOSS is customizable, meaning that businesses can modify the software to meet their specific needs, without having to rely on expensive proprietary software or licensing.
• Reliability: FOSS software is often more reliable than proprietary software because it is tested and used by a large community of users.
• Compatibility: FOSS software is often compatible with multiple platforms, which can reduce compatibility issues between different systems.
• Flexibility: FOSS software is often more flexible than proprietary software because it can be easily integrated with other FOSS applications.

In this article, we will showcase some of the best options available on the market to paid software.

Mattermost

URL: https://mattermost.com/

What it does: Team messaging, task and project management, and workflow orchestration in one place.

Alternative to: Slack, MS Teams, Trello, Jira, Notion

Flarum

URL: https://flarum.org/

What it does: Free and open source PHP based community software to create your own forum. Very useful for peer to peer customer support or brand community building.

Alternative to: Invison Community

Wekan

URL https://wekan.github.io/

What it does: Project and task management through a Kanban board

Alternative to: Trello

Zulip

URL: https://zulip.com/

What it does: Real-time chat with an email threading model.

Alternative to: Microsoft Teams

Chaskiq

URL: https://chaskiq.io/

What it does: Messaging Platform for Marketing, Support & Sales

Alternative to: Hubspot, Freshdesk, tawk.to

Joplin

URK: https://joplinapp.org/

What it does: Ppen source note-taking app

Alternative to: Notion for business, Evernote

Passbolt

URL: https://www.passbolt.com/

What it does: Password manger for teams

Alternative to: LastPass, Dashlane

Rocket.chat

URL: https://rocket.chat/

What it does: Communication platform for staff and customers

Alternative to: Teams, Slack, Zoom

Etherpad

URL: https://etherpad.org/

What it does: Online editor providing collaborative editing in really real-time

Alternative to: MS Word, Google Docs

Revive Adserver

URL: https://www.revive-adserver.com/

What it does: Free, open source ad serving system

Alternative to: Google Ad Manager, Google Adsense, AdButler

PrestaShop

URL: https://www.prestashop.com

What it does: Ecommerce platform

Alternative to: Shopify, Wix

Matomo

URL: https://www.matomo.com

What it does: Website analytics

Alternative to: Google Analytics

UVdesk

URL: https://www.uvdesk.com

What it does: Helpdesk solution for customer support

Alternative to: Zendesk

Log Chimp

URL: https://logchimp.codecarrot.net/

What it does: Track, manage, engage, and analyze your customers feedback

Alternative to: Canny

Discourse

URL: https://www.discourse.org/

What it does: A platform for community discussion.

Alternative to: Tribe, Circle

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