You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
I don’t get a lot of time to read other marketing blogs, but there are a handful I’ll check back on now and then, one of those being Jim’s Marketing Blog. A recent post (here) was simply a quote of his own (no more, no less): “Teaching people the best way to market organically with […]
There’s a lot of talk about the death of traditional marketing and the loss of control that comes with this. The era of intrusive marketing is at an end, the era of inbound marketing is upon us. I personally think that a lot of other blogs are being a bit too quick to jump on […]
People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, getting a sale is not the end goal for marketing, it is gaining a customer. To achieve this, whatever product or services you sell, your marketing must emphasise what you do well, and […]
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on the radio and it is following me around the internet (with no remarketing cookie I’d add). If you live in the UK and consume any media, you’re almost certain to be exposed to […]
Creating your social media profiles is the easiest part of any social media strategy. It is often the first and last steps many businesses take along what should be a long road if they are to be used properly. Getting people to actually engage with you via Twitter, Facebook, Google+ and alike is where the […]
For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the adrenalin kicks in, handing in briefs at the last minute or not starting until it is so late, nights are inevitable. For me, that’s a horrible way to work and I can’t do […]
The old saying ‘Everyone is a critic” is very true of the marketing world. Because so much of it is based around opinion (and that’s still true even with a lot of data behind you), ideas and concepts put forward will often be judged and analysed by other team members very subjectively. In these circumstances […]
I get the impression I’ll be sick of the word content by the end of this post, but this is a point I am determined to make. As a professional with a very practical approach to marketing I am often left bewildered by the content marketing output of so many companies.