You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… Differentiation from your competitors Increased engagement with your customers Content marketing opportunities Social sharing Thought leadership Running your own conference can seem [...]
Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These [...]
Why sponsor an event? Sponsoring events benefits include… Increased reach and awareness among your target audience Positive branding through association Lead generation opportunities Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that are as [...]