My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.


SEO in the nofollow age

The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent in the traditional quick win tactics employed by many SEO professionals and agencies. Google has done a really good job of making it very difficult to game their system by specifically targeting the […]

6 types of link bait content you can create right now

We all know that Google uses links to rank websites for their search engine. The quantity, quality, diversity and relevancy of these links are all important factors. However, knowing this, and being able to proactively act on it are two completely different things altogether. Being told “You must build links” is fast becoming [...]