Unraveling Google’s New Metric – Interaction to Next Paint (INP)
In March 2024, Google is introducing a crucial update to its Core Web Vitals, a set of metrics critical for user experience […]
SEO in the nofollow age
The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent […]
6 types of link bait content you can create right now
We all know that Google uses links to rank websites for their search engine. The quantity, quality, diversity and relevancy of these […]
Can you answer these questions about your marketing? Part 2
Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?
Can you answer these questions about your marketing? Part 1
In my opinion what sets good marketing apart from "bad marketing" is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company's marketing.
30 online marketing quick wins you can do right now
Marketing is not just about the big campaigns, flashy new technology and large budgets. In fact, it is quite the opposite. In my opinion, successful marketing is made up of hundreds of small components that work together to achieve a goal. Essentially, I believe it is about having an eye for detail and ensuring everything is being used to its full potential.