You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic marketing company, Nike. How many fashion brands from the 1970’s are still considered to be cool or desirable by a young audience? Not retro, or ironically cool, just cool? This is because as […]
Why sponsor an event? Sponsoring events benefits include… Increased reach and awareness among your target audience Positive branding through association Lead generation opportunities Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that are as [...]