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For the proud marketing nerds
We’re here to help you thrive at marketing. From original articles and guides, to the latest marketing jobs, software reviews, the best tools around and lots more.
Essential marketing reads
No matter how long you’ve been in the game, there’s always something new to learn.
Top marketing tools & resources
The best marketing software and resources to help you do more, for less.
Marketing software reviews
Real world software reviews from the trenches. Read before you buy.
Microsoft Clarity
A dive in to Microsoft’s free behaviour analytics tool. Should you install it on your site?
reddit ads
Is reddit ads a viable alternative to the duopoly of Google Ads and Facebook Ads?
Plausible Analytics
Does it deliver on its promise of a privacy-first web analytics alternative to Google Analytics?
See all marketing software reviews
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Latest from the blog
Read the most recent blog articles from the Marketing Nerd blog
What is Google Ads’ Quality Score and why is it important?
Google Ads holds a nearly 25% market share and is crucial for businesses. Understanding Quality Score is vital for ad performance and cost-efficiency. It reflects ad quality, impacting position and cost. Factors include CTR, keyword relevance, landing page quality, ad text relevance, and historical account performance. Improving Quality Score leads to better ad placement and lower costs.
How to create a Lead Form on Facebook: A step by step guide
Facebook Lead Forms are a valuable tool for businesses to gather customer information directly on the platform. This guide covers key steps, from setup to optimization, emphasizing the importance of understanding the target audience, integrating with CRM systems, and ensuring compliance with privacy laws. It also highlights best practices for form design and lead management.
Strategy Vs. Tactics: What are they?
A successful business relies on a clear distinction between strategy and tactics. While strategy defines long-term goals, tactics outline short-term steps to achieve them. An effective strategy is metrics-focused, goal-centric, and reality-based, while successful tactics are strategy-aligned, short-term, and time-bound. Connecting well-planned strategy and tactics is key to business success.
About MarketingNerd
Marketing is fun. There’s always so much going on and so much to learn. If you’re a fellow Marketing Nerd, or an aspiring Marketing Nerd, we hope you’ll find something useful here.
Frequently asked questions
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