Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector.
Competition is a natural part of running any business.
If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have been your customers.
Here are six methods to help your business stand out like a diamond in the rough.
Content is king! Brands are now publishers! Google loves content!
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
Unfortunately, because of this self-perpetuating advice, too many businesses and websites are churning out average content that is being lost in a sea of mediocrity.
The result is under cooked content that adds no value, and looks like a dog’s dinner.
There are two huge reasons why you should care about your Trust Pilot score:
They can either be a god send…
Or a nightmare…
Whether you like it or not, this score is influencing people’s decision to buy from you.
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing to give feedback after a negative experience (Temkin, 2013).
When it comes to measuring feedback from your website and converting interest into sales it can appear to be a very complicated process indeed.
Certainly on a technical level this is a very accurate observation, developing software systems to achieve this is not for beginners.
However, the basic principles of introducing the right solution to increase online sales with customer feedback are remarkably simple and straightforward.
When people ask me about the basic needs of any approach I like to use the analogy of the three pillars, namely:
At the most basic level that is the whole process! Every approach needs to cover these three points but I believe introducing anything extra at this stage is unnecessary and potentially distracting from the task at hand.
Here are my tips for all three stages:
Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study commissioned by Ometria has found.
The same study has discovered that 84% of consumers feel bombarded by online retailers, in many cases leading them to abandon their favourite ecommerce shops.
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever.
By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left.
In this post I will show you how to protect churning customers, and reactivate more of those that have churned.