WordPress plug-ins that increase sales & engagement

If you use WordPress to power your business’ website or take orders online, you instantly have access to a huge range of really powerful marketing tools ready to install and use in a matter of clicks.

In this post I will showcase the best plug-ins for you to increase conversions, boost subscriber opt-in rates, enhance your visitor/customer engagement levels and much more.

The following are all plug-ins I have experience of using and genuinely recommend. They are not random plug-ins I have stumbled across or googled just to build this list. The plug-ins listed below are a mixture of both paid and free.

Continue reading

5 ways you can use your order confirmation email to sell more

Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something to an existing customer is 60-70% (source).

What if you were to take your traditional order confirmation (simply letting customers know the order has been placed successfully) and use it as an opportunity to encourage an already extremely warm lead to buy more?

In this post I will show you how to use your order confirmation email to sell more products/services.

Continue reading

A guide for reactivating churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever.

By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left.

In this post I will show you how to protect churning customers, and reactivate more of those that have churned.

Continue reading

Create a marketing strategy in under an hour

Unless you are working in a multi-office, multi-million pound company with dozens of stakeholders and a complex bureaucracy you don’t need to write a 10,000 word essay to form your marketing strategy.

In this post I will show you how to create an effective marketing strategy quickly and easily, removing all the theoretical fluff that is typically not needed for small businesses.

Continue reading

A snazzy little Christmas marketing campaign from Wagamama

Wagamama are running a really nice Christmas campaign this year to support a charity. It combines social sharing with a little bit of easy to do creativity, which fits in really well with their slightly hipster cool take on branding.

The concept is really simple. Follow the instructions on their place mats to construct an origami Christmas star, and then share a picture of yourself and the star somewhere interesting on Twitter or Instagram (using #wagamamawishes). For every picture shared Wagamama are donating 50p to the charity “UK Youth“. A great idea for a great cause.

Continue reading

Are marketers becoming less effective at content marketing?

UK content marketers believe they have become less effective at their jobs over the last year, according to new research by the Content Marketing Institute (CMI) released this week.

The report shows a  decline in the confidence of content marketing practitioners, with only 42 per cent of marketers questioned saying they are effective or very effective at content marketing, down from 48 per cent a year ago.

Continue reading