I’ve come to think of you as people I…met

How feasible is it for your company to have meaningful relationships with your customers? How many do you personally have with any business? If the answer is more than one or two, you’re probably lying. Our brains have to filter a lot of marketing messages. To pay attention to it all it would become insanely… Continue reading

The flatulent death rattle of content marketing

Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death. “Build links by creating content people find useful” – cue stampede. I’ve seen the flatulent death rattle of what we’ve come to understand as content marketing from both the perspective of the creator (through… Continue reading

Stand Out from the Crowd and Get Your Business Noticed

Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have… Continue reading