Pay Per Click (PPC)/ paid search advertising is big business, with some keywords demanding bids as high as £20 per click to rank in the top 3. However, these are relatively rare and are usually confined to very broad keywords such as “Insurance”. If managed well, any business, big or small, can use PPC to [...]
I previously covered marketing recruitment from an employer’s perspective so I thought it would be interesting to also take it from the job hunter’s point of view. From my own experience as someone who got my foot on to the ladder in my early 20’s through to now being a marketing manager in my 30’s, these are my tips on how to get your first marketing job.
There are a few experiences over years that have stuck with me and I find myself thinking back on. One such experience was during my time at a law firm that had existed since 1893 and whose offices were so traditional and old school you could almost feel the history. The office was starting to [...]
Link Friday is where I summarise all the useful links I have found over the past couple of weeks that I think will help your marketing efforts. There is no structure to the links, there is no additional insight and there is no gassing, it is all about links to great content you’ll want to bookmark instantly. Read on!
There reaches a stage in a growing company’s life time when as the manager/ owner you can’t do everything yourself anymore and still have time to eat and sleep. A lot of people in marketing are good at selling themselves (as you’d expect I suppose), and making themselves appear better than they actually are. In a large team, this can be absorbed, however if they are going to be your only marketing team member, hiring the wrong person could be a disaster.
Whether you like their food or not, McDonald’s are one the very best marketing businesses in the world today. They are an excellent case study in both how to market your services globally, and so often over looked, locally. Here are 5 lessons you can apply to your own business.
I have been working for small businesses all my career, often as the only marketing team member. Read my professional biog here
I have started this small business marketing blog in response to the countless marketing blogs that focus on best practice theory, and so often forget the financial and time constraints of marketing a small business.
The focus of this blog is on providing practical marketing advice & tips you can apply to your business.
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