Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing altogether (obviously it helps to be interested in social media on a personal level, but again that can be said of any form of marketing).
Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the features, or abandon using the product altogether.
I think this concept can also be applied to websites, both in terms of design and copy. In this circumstance, feature fatigue can be used to describe a situation where there is so much content to read, and feature tables are so big site visitors can’t face reading it all. The end result is that rather than being impressed by all the amazing features they can use, they leave your website. Here are my tips on how to avoid feature fatigue on your website.
This post is essentially a brain dump of some of the general thoughts and opinions I’ve had recently about various aspects of marketing. If you have any you would like to share, leave a comment below.
A lot of the content I have written so far for this blog has been quite methodical step by step/ how to style posts. Whilst I am 100% determined to continue offering practical advice and ideas that can be applied to any business, I am going to change my approach slightly moving forward.
Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Blogs take a lot (and I mean a lot) of time and effort to be done well and achieve your goals, but few businesses seem aware this is necessary or are unwilling to do this
A business blog can drive sales and hugely enhance a brand but it can just as easily portray your company as boring and unprofessional. The choice is yours.
If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Never take this special group for granted. Ever. A brand fan will refer new customers to you, defend you against public criticism, keep buying from you and leave positive reviews online and offline for others people to read. How’s that for a slice of fried gold.
Keeping your brand fans happy should be right of the top of your thoughts, and ideally a specified aspect of your marketing plan with clear actions and goals. I would argue they will refer more new business to you than any advertising campaign you put together. So put in as much time and investment in cultivating them as you would planning a promotion.
Here are some specific ideas on how to keep, and even expand, your brand fan base