I’ve come to think of you as people I…met

Hoe feasible is it for your company to have meaningful relationships with your customers?

How many do you personally have with any business?

If the answer is more than one or two, you’re probably lying.

Our brains have to filter a lot of marketing messages. To pay attention to it all it would become insanely tiring and overwhelming.

So if your brain doesn’t want that kind of relationship with every business you use, why should your customers?

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The flatulent death rattle of content marketing

Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death.

“Build links by creating content people full find useful” – cue stampede.

I’ve seen the flatulent death rattle of what we’ve come to understand as content marketing from both the perspective of the creator (through my job) and the publisher (though this blog).

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Stand Out from the Crowd and Get Your Business Noticed

Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector.

Competition is a natural part of running any business.

If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have been your customers.

Here are six methods to help your business stand out like a diamond in the rough.

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The inconvenient truth about traditional content marketing

Content is king! Brands are now publishers! Google loves content!

If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.

Unfortunately, because of this self-perpetuating advice, too many businesses and websites are churning out average content that is being lost in a sea of mediocrity.

The result is under cooked content that adds no value, and looks like a dog’s dinner.

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A fast and easy way to increase your Trust Pilot score

There are two huge reasons why you should care about your Trust Pilot score:

  1. Google uses Trust Pilot a lot for to work out its own star ratings, which then appear in search results and business listings.
  2. Trust Pilot appears near the top for pretty much any “[business name] review” search

They can either be a god send…

hostpresto reviews Google Search

Or a nightmare…

mothercare reviews Google Search

Whether you like it or not, this score is influencing people’s decision to buy from you.

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How to use customer feedback to improve online conversions

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.

Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing to give feedback after a negative experience (Temkin, 2013).

When it comes to measuring feedback from your website and converting interest into sales it can appear to be a very complicated process indeed.

Certainly on a technical level this is a very accurate observation, developing software systems to achieve this is not for beginners.

However, the basic principles of introducing the right solution to increase online sales with customer feedback are remarkably simple and straightforward.

When people ask me about the basic needs of any approach I like to use the analogy of the three pillars, namely:

  1. Collect feedback
  2. Feedback analysis and reporting
  3. Going from insights to action

At the most basic level that is the whole process! Every approach needs to cover these three points but I believe introducing anything extra at this stage is unnecessary and potentially distracting from the task at hand.

Here are my tips for all three stages:

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