12 of the best marketing SlideShare presentations that will teach you something

SlideShare is packed full of amazing content covering pretty much any type of subject matter you can think of. SlideShare is huge, in Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views (source). However this popularity also attracts a lot of not so great content as well.

To save you sifting through the mountain of crap to get to the gems, here are 12 of the best marketing SlideShare presentations I have come across. These presentations are packed full of really useful and easy to digest content to help you with your marketing.

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How to spend less and get more from Google AdWords

I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes and budgets.

However, because it is self-serve with a bewildering array of options to choose from when creating a campaign, a lot of advertisers find they spend a lot of money very quickly, and see less return than expected. In my experience, I would say that nine times out of ten this is because the account manager isn’t setting up their account or campaigns correctly.

In this post I will share some tips on how to spend less and earn more with your Google AdWords account.

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Twirling, twirling… always twirling

There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums up how a lot of people approach marketing for me:

“Two little mice fell into a bucket of cream. The first mouse quickly gave up and drowned, but the second mouse, he struggled so hard that he eventually churned that cream into butter and he walked out.”

Look at your marketing to date. Are you struggling so hard in the belief some of your marketing simply must be paying off, or it will eventually? Are you the mouse hoping to escape the bucket through sheer willpower alone?
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5 examples of business blogs that write about marketing (and are a great read as well)

I am a huge advocate of businesses having their own blog, but only when they add value for a reader and it is not used to regurgitate press releases or simply sell products.

In this post I am showcasing examples of business blogs that publish great content to build links, leads and reputation AND will teach you something about marketing. I’d recommend reading these blogs regularly!
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