Stand Out from the Crowd and Get Your Business Noticed

Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector.

Competition is a natural part of running any business.

If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have been your customers.

Here are six methods to help your business stand out like a diamond in the rough.

Continue reading

The inconvenient truth about traditional content marketing

Content is king! Brands are now publishers! Google loves content!

If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.

Unfortunately, because of this self-perpetuating advice, too many businesses and websites are churning out average content that is being lost in a sea of mediocrity.

The result is under cooked content that adds no value, and looks like a dog’s dinner.

Continue reading

A fast and easy way to increase your Trust Pilot score

There are two huge reasons why you should care about your Trust Pilot score:

  1. Google uses Trust Pilot a lot for to work out its own star ratings, which then appear in search results and business listings.
  2. Trust Pilot appears near the top for pretty much any “[business name] review” search

They can either be a god send…

hostpresto reviews Google Search

Or a nightmare…

mothercare reviews Google Search

Whether you like it or not, this score is influencing people’s decision to buy from you.

Continue reading

How to use customer feedback to improve online conversions

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.

Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing to give feedback after a negative experience (Temkin, 2013).

When it comes to measuring feedback from your website and converting interest into sales it can appear to be a very complicated process indeed.

Certainly on a technical level this is a very accurate observation, developing software systems to achieve this is not for beginners.

However, the basic principles of introducing the right solution to increase online sales with customer feedback are remarkably simple and straightforward.

When people ask me about the basic needs of any approach I like to use the analogy of the three pillars, namely:

  1. Collect feedback
  2. Feedback analysis and reporting
  3. Going from insights to action

At the most basic level that is the whole process! Every approach needs to cover these three points but I believe introducing anything extra at this stage is unnecessary and potentially distracting from the task at hand.

Here are my tips for all three stages:

Continue reading

How to reactivate your churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever.

By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left.

In this post I will show you how to protect churning customers, and reactivate more of those that have churned.

Continue reading