Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have been your [...]Guest Post
A digital marketing blog with practical tips and ideas for SEO, PPC, CRO, customer marketing & more (you can apply today).
Content is king! Brands are now publishers! Google loves content! If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”. Unfortunately, because of this self-perpetuating advice, too many businesses and websites [...]Matthew Telfer
There are two huge reasons why you should care about your Trust Pilot score: Google uses Trust Pilot a lot for to work out its own star ratings, which then appear in search results and business listings. Trust Pilot appears near the top for pretty much any “[business name] review” search They can either be a god send… Or a [...]Matthew Telfer
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, [...]Guest Post
Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study commissioned by Ometria has found. The same study has discovered that 84% of consumers feel bombarded by online retailers, in many cases leading them to abandon their favourite ecommerce [...]Matthew Telfer
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I will show you how to protect [...]Matthew Telfer