About this UK marketing blog…

My name Is Matt and I am a huge marketing nerd. Primarily a digital marketer by trade, I have been working in small to medium sized business my entire career, and I love it. You can read more about me here.

The focus of this UK marketing blog is on providing practical marketing advice & tips you can apply to your business and campaigns. If you would like to get in touch about any of these articles, or to simply say hello, you can use the blog contact form.

What is a marketing nerd?

What makes a marketing nerd? I'd say that if you do the following, you can join me in calling yourself one; Analyse & mentally review all TV adverts, bore others with those thoughts, look at magazine adverts and not the articles, actually read marketing emails (and save them) and take photos of outdoor posters you like.

Top Posts & Pages

A marketing blog with refreshingly practical advice & ideas you can apply to your business and campaigns.

Avoiding feature fatigue

Avoiding and combatting feature fatigue on your website

Posted on 06/05/2013

Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the features, or abandon using the product altogether.

I think this concept can also be applied to websites, both in terms of design and copy. In this circumstance, feature fatigue can be used to describe a situation where there is so much content to read, and feature tables are so big site visitors can’t face reading it all. The end result is that rather than being impressed by all the amazing features they can use, they leave your website. Here are my tips on how to avoid feature fatigue on your website.

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Busines blogging

Your business blog can be your best friend or your worst enemy

Posted on 05/04/2013

Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Blogs take a lot (and I mean a lot) of time and effort to be done well and achieve your goals, but few businesses seem aware this is necessary or are unwilling to do this

A business blog can drive sales and hugely enhance a brand but it can just as easily portray your company as boring and unprofessional. The choice is yours.

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Fried gold

7 ideas to treat your brand fans like a slice of fried gold

Posted on 28/03/2013

If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Never take this special group for granted. Ever.  A brand fan will refer new customers to you, defend you against public criticism, keep buying from you and leave positive reviews online and offline for others people to read. How’s that for a slice of fried gold.

Keeping your brand fans happy should be right of the top of your thoughts, and ideally a specified aspect of your marketing plan with clear actions and goals. I would argue they will refer more new business to you than any advertising campaign you put together. So put in as much time and investment in cultivating them as you would planning a promotion.

Here are some specific ideas on how to keep, and even expand, your brand fan base

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Email marketing

Email marketing on a budget

Posted on 24/03/2013

Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools in your marketing arsenal, and it is possible to achieve some truly fantastic ROI. You may be thinking “I hate spam”, and so do I, so does everyone! But effective email marketing is not spam, it is complimentary, it fulfils needs and it drives desire (and in turn revenue).

Although relatively low cost compared to the likes of TV, pay per click or magazines, email marketing can still be an expensive option for many small businesses. Here are my tips on where to go to find great email marketing resources that are great value, or even free.

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