Lessons I’ve learned in my first 10 years as a marketing professional

It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and it doesn’t seem so long ago I was starting my first marketing job, but looking back so much has changed in this time, for both me and the industry. On a personal level I have gone from lone wolf in a small business, to managing a team in a very fast growing business as it develops in to a medium sized business. The industry itself has gone through some huge changes in terms of both technology (e.g. social media did not exist) and attitudes towards consumers.

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5 mistakes marketers shouldn’t be making on their cover letters

“You don’t get a second chance to make a first impression.” It’s an adage that is practically unavoidable in the contemporary business climate, with shows like The Apprentice reminding us again and again just how ruthless employers can be with candidates that don’t make the cut.

I have previously given my advice on how to go about getting your first marketing job as well as how to recruit your first marketing employee. As someone who recruits for marketing positions in my team there a common cover letter mistakes I see time and time again.

In this post I will go through how to write a killer cover letter.

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12 of the best marketing SlideShare presentations that will teach you something

SlideShare is packed full of amazing content covering pretty much any type of subject matter you can think of. SlideShare is huge, in Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views (source). However this popularity also attracts a lot of not so great content as well.

To save you sifting through the mountain of crap to get to the gems, here are 12 of the best marketing SlideShare presentations I have come across. These presentations are packed full of really useful and easy to digest content to help you with your marketing.

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How to spend less and get more from Google AdWords

I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes and budgets.

However, because it is self-serve with a bewildering array of options to choose from when creating a campaign, a lot of advertisers find they spend a lot of money very quickly, and see less return than expected. In my experience, I would say that nine times out of ten this is because the account manager isn’t setting up their account or campaigns correctly.

In this post I will share some tips on how to spend less and earn more with your Google AdWords account.

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