Content is king! Brands are now publishers! Google loves content!
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
Unfortunately, because of this self-perpetuating advice, too many businesses and websites are churning out average content that is being lost in a sea of mediocrity.
The result is under cooked content that adds no value, and looks like a dog’s dinner.