Stand Out from the Crowd and Get Your Business Noticed

Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have… Continue reading

How to use customer feedback to improve online conversions

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing to give… Continue reading

Brands supporting customers’ micro-moments are winning

People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It is these “How do I”, “Where do I go”, “I want to do”, and “I want to buy” micro-moments that now dictate our purchase decisions and preferences. You need to become your customers’… Continue reading

The ultimate guide to running your own customer conference

Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… Differentiation from your competitors Increased engagement with your customers Content marketing opportunities Social sharing Thought leadership Running your own conference can seem like a daunting prospect, and one that only large businesses have… Continue reading

How to control your PPC budget

A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty of horror stories recounting how small businesses have wasted hundreds or even thousands of pounds on PPC. Understandably this makes other small businesses nervous to start using channels such as Google AdWords. It doesn’t have… Continue reading

Digital marketing quick wins you’ve probably overlooked

Following on from my post about SEO quick wins, here are simple, but often overlooked, ideas for you to use in your digital marketing. Applying these to your digital marketing will create instant results, quickly and easily. In this post I’ll show you how to: Re-optimise your website for even more traffic (I did it and increased… Continue reading

Running your first A/B test

Acquiring new customers is expensive, so it shouldn’t be left to guess work. A/B testing gets more out of your existing traffic, using data to identify postive and negative changes you make to your website. Every website has a goal. Online shops want visitors to buy products, software providers want people to sign up to… Continue reading