The businesses that use social media successfully, understand that it requires full time commitment and resources to really get the most out of it. Ad hoc attention and updates just don’t cut it in social media, and on a personal note, I believe a business has to be either all in, or all out. It… Continue reading
Pay Per Click (PPC)/ paid search advertising is big business, with some keywords demanding bids as high as £20 per click to rank in the top 3. However, these are relatively rare and are usually confined to very broad keywords such as “Insurance”. If managed well, any business, big or small, can learn to use… Continue reading
I previously covered marketing recruitment from an employer’s perspective so I thought it would be interesting to also take it from the job hunter’s point of view. From my own experience as someone who got my foot on to the ladder in my early 20’s through to now being a marketing manager in my 30’s, these are my tips on how to get your first marketing job.
There are a few experiences over years that have stuck with me and I find myself thinking back on. One such experience was during my time at a law firm that had existed since 1893 and whose offices were so traditional and old school you could almost feel the history. The office was starting to… Continue reading
There reaches a stage in a growing company’s life time when as the manager/ owner you can’t do everything yourself anymore and still have time to eat and sleep. A lot of people in marketing are good at selling themselves (as you’d expect I suppose), and making themselves appear better than they actually are. In a large team, this can be absorbed, however if they are going to be your only marketing team member, hiring the wrong person could be a disaster.
Whether you like their food or not, McDonald’s are one the very best marketing businesses in the world today. They are an excellent case study in both how to market your services globally, and so often over looked, locally. Here are 5 lessons you can apply to your own business.
A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it isn’t.
The objective of your Facebook, Twitter or Google Plus profiles in no way should be to simply increase your follower count for the sake of having a high number. That figure is a largely irrelevant metric to be frank. In fact if you are measuring the success of your social media on figures such as how many followers you have added in a week you’re on the wrong track.