Well thought out customer marketing emails are one of the most effective sources of sales you will ever have. When they are well planned, well timed and written to appeal to a customer’s needs you will bring customers back time and time again to buy more.
Every business and their uncle have a social media presence, normally on Facebook and Twitter. Few are using them to their full potential and there is little to differentiate one business from another. Here are 7 ideas to help your business stand out.
Adding a live Twitter feed to your website is a nice easy way to keep your website looking fresh and drive traffic to sign up and follow you. Thanks to Twitter, setting up the feed is very easy and literally only takes a couple of minutes to do. Here is how.
What is AIDA marketing? AIDA stands for Attention, Interest, Desire and Action. The AIDA marketing model proposes that a business needs to move consumers through a series of steps, from brand awareness through to action. An additional “R” for “Retention” is sometimes added to show the importance of ongoing relationship building. The AIDA marketing model … Continue reading
Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.
I’m not going to claim I have read a lot of marketing books, and I’m sure there are plenty “essential” books I have missed (in fact I am pretty positive). However, what I can say is I have read some darn good ones that honestly helped shape my ideas or pointed me on the path.
Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?
Over the weekend I saw a Quidco TV advert that nicely summed up why, as an advertiser I don’t like using cash back websites. After 20 or so seconds seeing a family get money back on all their online purchases, we see the Quidco logo and URL, and then, just before the advert ends, the voice over quickly chips in with “You would have bought it anyway”