Lessons learned from running my first webinar

Webinars are a great way to engage with your customers on a more personal level, and to cover topics in detail. This year has seen us run our first couple of webinars at work, and for all involved it was our first time running them. The webinars have gone fairly smoothly and we have had good turn outs for both so far which has been pleasing. Here are the lessons I learned from running these webinars.

30 online marketing quick wins you can do right now [2019 edition]

Marketing is not just about the big campaigns, flashy new technology and large budgets. In fact, it is quite the opposite. In my opinion, successful marketing is made up of hundreds of small components that work together to achieve a goal. Essentially, I believe it is about having an eye for detail and ensuring everything is being used to its full potential.

7 reasons your business shouldn’t use social media

Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble weeds sweeping through, uncared for an unloved. Here are 7 reasons your business shouldn’t use social media.

Teach yourself: Affiliate marketing

Affiliate marketing is a great way for businesses to increase sales and awareness. It is essentially the online equivalent of having a sales team driving traffic and sales to your website every day (if it is successful of course).