What is Google Ads’ Quality Score and why is it important?
Google Ads holds a nearly 25% market share and is crucial for businesses. Understanding Quality Score is vital for ad performance and cost-efficiency. It reflects ad quality, impacting position and cost. Factors include CTR, keyword relevance, landing page quality, ad text relevance, and historical account performance. Improving Quality Score leads to better ad placement and lower costs.
Edge Servers: How They Work & Improve Website Performance
The majority of marketers are aware of the common server infrastructure where the company hosts its websites or applications on a primary […]
How to write a great PPC ad
With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]
How to Run an Experiment in Google Ads
Google Ads Experiments is a feature that allows you to test changes to your account on a portion of the auctions that […]
How to set up a Reddit Ads account
Advertising with Reddit can be an effective way to reach a large audience quickly. The platform makes it easy to target a […]