Matthew TelferYou can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
Guest Post
Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.
Can you answer these questions about your marketing? Part 1
In my opinion what sets good marketing apart from "bad marketing" is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company's marketing.
30 online marketing quick wins you can do right now [2019 edition]
Marketing is not just about the big campaigns, flashy new technology and large budgets. In fact, it is quite the opposite. In my opinion, successful marketing is made up of hundreds of small components that work together to achieve a goal. Essentially, I believe it is about having an eye for detail and ensuring everything is being used [...]
Creating a positive brand for your business through association
One of the most tried and tested tools in the brand manager’s box of tricks is to associate their product or service with another in order to benefit from the 3rd party’s existing positive branding.
7 reasons your business shouldn’t use social media
Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble weeds sweeping through, uncared for an [...]
How to create a “hyper local” AdWords campaign
Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how.
8 questions to ask SEO agencies pitching for your business
There are some fantastic SEO agencies out there, in fact the first one I ever worked with win my early 20’s felt like part of the company and was so responsive and high quality I got a little spoilt and just presumed everyone was like that. The reality is they aren’t.
7 signs it is time to refresh your business website
We all know that every business, no matter how big or small, needs a website. Whether you are B2B or B2C, the internet is a primary research tool for the majority of your customers. However, once the website is up and running, too many businesses give it little thought and over proceeding the months and years.
Proactive word of mouth marketing
Word of mouth is arguably the most powerful weapon in any small businesses marketing arsenal. A recommendation from a friend, colleague or expert will often tip the balance for a perspective customer, and is more effective than any advert ever could be.