Matthew Telfer

Matthew Telfer

Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

    7 reasons your business shouldn’t use social media

    Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble weeds sweeping through, uncared for an [...]

    7 signs it is time to refresh your business website

    We all know that every business, no matter how big or small, needs a website. Whether you are B2B or B2C, the internet is a primary research tool for the majority of your customers. However, once the website is up and running, too many businesses give it little thought and over proceeding the months and years.

    Proactive word of mouth marketing

    Word of mouth is arguably the most powerful weapon in any small businesses marketing arsenal. A recommendation from a friend, colleague or expert will often tip the balance for a perspective customer, and is more effective than any advert ever could be.