You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
In my opinion what sets good marketing apart from "bad marketing" is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company's marketing.
Marketing is not just about the big campaigns, flashy new technology and large budgets. In fact, it is quite the opposite. In my opinion, successful marketing is made up of hundreds of small components that work together to achieve a goal. Essentially, I believe it is about having an eye for detail and ensuring everything is being used [...]
One of the most tried and tested tools in the brand manager’s box of tricks is to associate their product or service with another in order to benefit from the 3rd party’s existing positive branding.
Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble weeds sweeping through, uncared for an [...]
Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how.
There are some fantastic SEO agencies out there, in fact the first one I ever worked with win my early 20’s felt like part of the company and was so responsive and high quality I got a little spoilt and just presumed everyone was like that. The reality is they aren’t.
We all know that every business, no matter how big or small, needs a website. Whether you are B2B or B2C, the internet is a primary research tool for the majority of your customers. However, once the website is up and running, too many businesses give it little thought and over proceeding the months and years.
Word of mouth is arguably the most powerful weapon in any small businesses marketing arsenal. A recommendation from a friend, colleague or expert will often tip the balance for a perspective customer, and is more effective than any advert ever could be.