Best WordPress plugins for digital marketers
WordPress currently powers 43% of all websites (and 64% of sites that use a CMS), so there’s a very good chance you’ve […]
How to create your own branded email address (in 3 easy steps)
Memorable, professional, trustworthy, flexible… there’s loads of reasons why every business, not matter how big or small, should have their own branded […]
Banner size guide [2022 edition]
When it comes to display/banner advertising, size does matter! With the rise of mobile, apps and responsive design, banner ads now come in all shapes and sizes.
I’ve come to think of you as people I…met
How feasible is it for your company to have meaningful relationships with your customers? How many do you personally have with any business?
Is content marketing dead?
Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death.
The inconvenient truth about traditional content marketing
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
Increase your Trust Pilot score in two easy steps ⭐
Follow this simple two-step process to dramatically increase your positive scores. I’ve used it many times and it works.
How to reactivate your churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left.
Mobilising your customers to sell for you
Hands down, word of mouth is by far the most powerful, and cost-effective form of marketing.
A quick anecdote about Deliveroo’s wasted marketing budget
In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote […]
Better email marketing applying the scientific method
Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is […]