Matthew TelferYou can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
Guest Post
Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.
Banner size guide [2019 edition]
When it comes to display/banner advertising, size does matter! With the rise of mobile, apps and responsive design, banner ads now come in all shapes and sizes, but the reality is only a handful are worth designing for. Most websites and apps run a limited range to choose from, and they all tend to be […]
Making millions: the success of sponsorships in business
You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their influence appears to be growing. By the end of 2018, it’s expected that global sponsorship spend will hit $65.8 billion USD — that’s a lot of money to be made for brands that know how to capitalise […]
How to create a poll on Facebook people engage with [2019 edition]
In this post I’ll show you not just how to create a Facebook poll but to create a Facebook poll that people actually engage with and respond to. What is a Facebook Poll? Facebook Polls allow you to create two-question polls your followers can vote on in your/their News Feed. As Facebook continues to limit […]
New GDPR Spotify playlist is music to data protection officers’ ears [Press release]
I get sent a lot of “marketing” press releases every day. And I ignore 99.99% of them. They are usually boring new hire announcements, weak research or office moves. However I got one today that I think is quirky and interesting enough to be worth sharing. So here it is… Donorfy, the cloud-based fundraising CRM [...]
Benefits are to marketing what cheese is to pizza
Do you like pizza? I do. I love it and mostly because of the cheese. I’m trying to write about content and since I can’t stop thinking about pizza, I’ll use this as an analogy. Let me get back to the cheese, I mean content and the ‘raison d’etre’ for any marketing piece… Key benefits […]
I’ve come to think of you as people I…met
How feasible is it for your company to have meaningful relationships with your customers? How many do you personally have with any business? If the answer is more than one or two, you’re probably lying. Our brains have to filter a lot of marketing messages. To pay attention to it all it would become insanely […]
The flatulent death rattle of content marketing
Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death. “Build links by creating content people find useful” – cue stampede. I’ve seen the flatulent death rattle of what we’ve come to understand as content marketing from both the perspective of the creator [...]
The inconvenient truth about traditional content marketing
Content is king! Brands are now publishers! Google loves content! If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”. Unfortunately, because of this self-perpetuating advice, too many businesses and websites [...]