Matthew Telfer

Matthew Telfer

Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

    Banner size guide [2020 edition]

    When it comes to display/banner advertising, size does matter! With the rise of mobile, apps and responsive design, banner ads now come in all shapes and sizes, but the reality is only a handful are worth designing for. Most websites and apps run a limited range to choose from, and they all tend to be […]

    Making millions: the success of sponsorships in business

    You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their influence appears to be growing. By the end of 2018, it’s expected that global sponsorship spend will hit $65.8 billion USD — that’s a lot of money to be made for brands that know how to capitalise […]

    Benefits are to marketing what cheese is to pizza

    Do you like pizza? I do. I love it and mostly because of the cheese. I’m trying to write about content and since I can’t stop thinking about pizza, I’ll use this as an analogy. Let me get back to the cheese, I mean content and the ‘raison d’etre’ for any marketing piece… Key benefits […]

    I’ve come to think of you as people I…met

    How feasible is it for your company to have meaningful relationships with your customers? How many do you personally have with any business? If the answer is more than one or two, you’re probably lying. Our brains have to filter a lot of marketing messages. To pay attention to it all it would become insanely […]

    The flatulent death rattle of content marketing

    Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death. “Build links by creating content people find useful” – cue stampede. I’ve seen the flatulent death rattle of what we’ve come to understand as content marketing from both the perspective of the creator [...]

    The inconvenient truth about traditional content marketing

    Content is king! Brands are now publishers! Google loves content! If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”. Unfortunately, because of this self-perpetuating advice, too many businesses and websites [...]