5 mistakes marketers shouldn’t be making on their cover letters
“You don’t get a second chance to make a first impression.” It’s an adage that is practically unavoidable in the contemporary business […]
How to spend less and get more from Google AdWords
I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes […]
Your marketing must support your business reality
People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]
It’s all part of the plan
For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the […]