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Customer marketing

20 ways you can boost word of mouth referrals today

Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word [...]

24 customer marketing ideas you can do right now

Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy customers that stay longer, buy more and refer new customers. Here are 24 easy to do, quick win customer marketing ideas you can start doing today. Use it as a checklist to make sure […]

Buyer’s remorse – What it is and how to stop it

What is buyer’s remorse? For businesses that sell expensive or complicated products (or businesses that are new to a customer), the period immediately after purchase is most likely to be affected by cognitive dissonance (aka “buyer’s remorse”) than at any other time. Post Purchase cognitive dissonance is the phrase we give to the [...]

Teach yourself customer marketing

Customer marketing, relationship marketing, loyalty marketing… whatever you call it, it is important! Attracting new customers will cost your company 5 times more than keeping an existing customer, and a five percent increase in customer retention can increase a company’s profitability by 75 percent. Additionally, renewing a happy [...]

Trust is email marketing’s most important metric

There are two broad approaches to marketing, interruption marketing and permission marketing. One barges its way in to your consciousness though noise and repetition, the other adds enough value that you actively choose to receive it. Effective email marketing is absolutely based around the principles of permission marketing. All those [...]

9 tips for running a successful customer conference

Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These [...]