A guide for reactivating churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those […]
Using reviews & testimonials to increase sales
People are naturally risk aversive, and your prospective customers will instinctively look for visual clues on your website to gauge how “safe” your product or service is.
Guide to creating an effective customer survey
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.
Do your customers want to have a conversation with you?
I am quite an avid reader of marketing magazines and blogs. This means I find myself reading a lot of articles that […]
40 ways you can reward your brand fans
Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. […]
7 ideas to treat your brand fans like a slice of fried gold
If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Brand building […]