MarketingNerd

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Customer marketing

Lessons from Stripe’s user onboarding

User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us actually do. Online payment platform Stripe has definitely applied user onboarding principles to their website and order process. Their sign up process is one of the best I have ever seen. In this […]

Use your order confirmation email to sell more

Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something to an existing customer is 60-70% (source). What if you were to take your traditional order confirmation (simply letting customers know the order has been placed successfully) and use it as an [...]

A guide for reactivating churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I […]

How to create your first user onboarding strategy

Successful customers stay longer, spend more and generate positive word of mouth. They are also much less of a drain on your resources. Your aim should be to plan the easiest route from discovery to becoming successful, removing roadblocks and providing timely positive encouragement. User onboarding is a process for increasing the [...]