You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
Earlier this year I recieved such a bad marketing email from JD Sports I had to write a post about it. This week I got one from Costa Coffee which is so good, I felt compelled to share this one with you as well, but this time for the right reasons. Whoever is writing and […]
User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us actually do. Online payment platform Stripe has definitely applied user onboarding principles to their website and order process. Their sign up process is one of the best I have ever seen. In this […]
Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something to an existing customer is 60-70% (source). What if you were to take your traditional order confirmation (simply letting customers know the order has been placed successfully) and use it as an [...]
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I […]
Successful customers stay longer, spend more and generate positive word of mouth. They are also much less of a drain on your resources. Your aim should be to plan the easiest route from discovery to becoming successful, removing roadblocks and providing timely positive encouragement. User onboarding is a process for increasing the [...]
I haven’t bought anything from JD Sports for well over 5 years, but I am on their mailing list. I tend to ignore their emails, but their latest one got my attention for all the wrong reasons. The problem was not with them emailing me, the design, the quality of the copy or the relevancy. […]
Acquiring a customer is only the first step along what you want to be a very long journey together. The most successful companies know they cannot take customers for granted. They also know that customers never stop developing their opinion of a company, be it good or bad, and first post-purchase impressions are vital. If […]
People are naturally risk aversive, and your prospective customers will instinctively look for visual clues on your website to gauge how “safe” your product or service is.