You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.
I am quite an avid reader of marketing magazines and blogs. This means I find myself reading a lot of articles that cover marketing from a theoretical, best practise angle as well as finding out what large brands (with huge resources) either attempt or our planning. A lot of these ideas tend to be around […]
Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more expensive versions of your product. The odd thing is, brand building is difficult, and we marketers often take them for granted, treating them [...]
If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Brand building is difficult, so never take this special group for granted. Ever. A brand fan will refer new customers to you, defend you against public criticism, keep buying from you and leave positive reviews […]
Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools in your marketing arsenal, and it is possible to achieve some truly fantastic ROI. You may be thinking “I hate spam”, and so do I, so does everyone! Effective email marketing is not […]
Well thought out customer marketing emails are one of the most effective sources of sales you will ever have. When they are well planned, well timed and written to appeal to a customer’s needs you will bring customers back time and time again to buy more.