Mobilising your customers to sell for you
Hands down, word of mouth is by far the most powerful, and cost-effective form of marketing.
A look back on my first 100 blog posts
I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the […]
Lessons from Stripe’s user onboarding
User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us […]
Running your first A/B test
Acquiring new customers is expensive, so it shouldn’t be left to guess work. A/B testing gets more out of your existing traffic, […]
How to create your first user onboarding strategy
Successful customers stay longer, spend more and generate positive word of mouth. They are also much less of a drain on your […]
5 traits of a great business blog
A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog […]
Your marketing must support your business reality
People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]
Avoiding feature fatigue on your website
What is feature fatigue? Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and […]
Your business blog can be your best friend or your worst enemy
Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only […]
Teach yourself starting and writing a business blog
The internet is awash with abandoned blogs, so often started with the best intentions but now left to slowly rot in the […]
7 questions to ask a web designer pitching for your business
Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.
Can you answer these questions about your marketing? Part 2
Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?