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Customer marketing

Mobilising your customers to sell for you

Hands down, word of mouth is by far the most powerful, and cost-effective form of marketing.

Articles

A look back on my first 100 blog posts

I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the […]

Customer marketing

Lessons from Stripe’s user onboarding

User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us […]

Conversion Rate Optimisation

Running your first A/B test

Acquiring new customers is expensive, so it shouldn’t be left to guess work. A/B testing gets more out of your existing traffic, […]

Customer marketing

How to create your first user onboarding strategy

Successful customers stay longer, spend more and generate positive word of mouth. They are also much less of a drain on your […]

SEO

5 traits of a great business blog

A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog […]

Brand

Your marketing must support your business reality

People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]

Business

Avoiding feature fatigue on your website

What is feature fatigue? Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and […]

SEO

Your business blog can be your best friend or your worst enemy

Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only […]

SEO

Teach yourself starting and writing a business blog

The internet is awash with abandoned blogs, so often started with the best intentions but now left to slowly rot in the […]

Business

7 questions to ask a web designer pitching for your business

Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.

Business

Can you answer these questions about your marketing? Part 2

Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?

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MarketingNerd
  • Reviews
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  • Resources
    • Essential marketing reads
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    • Newsletter
    • Best WordPress plugins for digital marketers
  • Contact
Subscribe