MarketingNerd

About this marketing blog…


My name Is Matt and I am a huge marketing nerd. My marketing blog is about providing practical marketing advice & tips you can apply to your business and campaigns today.

Feel free to get in touch or just say hello.

My name is Matt, and I am a marketing nerd; a digital marketer by trade, this is my marketing blog. The question you're asking yourself is "Does the internet really need another marketing blog?" The answer is a very clear "no", but I went ahead and did it anyway. Have a read of my latest posts below...


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Mobilising your customers to sell for you

Hands down, word of mouth is by far the most powerful, and cost-effective form of marketing. How powerful…? 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products (making these recommendations the information source ranked highest for trustworthiness). [Nielson]. [...]

A look back on my first 100 blog posts

I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the 100 published posts barrier which got me thinking about the past four years. I started this blog pretty much as a direct response to another marketing blog that continues to frustrate the hell […]

Lessons from Stripe’s user onboarding

User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us actually do. Online payment platform Stripe has definitely applied user onboarding principles to their website and order process. Their sign up process is one of the best I have ever seen. In this […]

Running your first A/B test

Acquiring new customers is expensive, so it shouldn’t be left to guess work. A/B testing gets more out of your existing traffic, using data to identify postive and negative changes you make to your website. Every website has a goal. Online shops want visitors to buy products, software providers want people to sign up to […]

How to create your first user onboarding strategy

Successful customers stay longer, spend more and generate positive word of mouth. They are also much less of a drain on your resources. Your aim should be to plan the easiest route from discovery to becoming successful, removing roadblocks and providing timely positive encouragement. User onboarding is a process for increasing the [...]

5 traits of a great business blog

A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog before, so in this post I’ll look at what makes a great business blog and how you can go about writing one that achieves your brand goals, keeps people coming back to read […]

Your marketing must support your business reality

People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, getting a sale is not the end goal for marketing, it is gaining a customer. To achieve this, whatever product or services you sell, your marketing must emphasise what you do well, and […]

Avoiding feature fatigue on your website

Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the features, or abandon using the product altogether. I think this concept can also be applied to websites, both in terms […]

Teach yourself starting and writing a business blog

The internet is awash with abandoned blogs, so often started with the best intentions but now left to slowly rot in the corner. If the abandoned blog is personal, then few people will bat an eye lid, however, if it is a business blog, it is doing harm to the brand. Unattended and out of […]