What is Google Ads’ Quality Score and why is it important?
If you are running Google Ad campaigns, or plan to, one of the key metrics you have to understand is their concept of Quality Score.
Unraveling Google’s New Metric – Interaction to Next Paint (INP)
In March 2024, Google is introducing a crucial update to its Core Web Vitals, a set of metrics critical for user experience […]
Maximizing Google Ads Performance with Campaign Groups and Performance Targets
Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]
How to write a great PPC ad
With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]
How to control your PPC budget
A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]
How to target mobile users with Google AdWords
We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% […]
How to spend less and get more from Google AdWords
I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]