Your marketing must support your business reality
People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]
It’s all part of the plan
For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the […]
Great marketers have a solution not just the problem
The old saying ‘Everyone is a critic” is very true of the marketing world. Because so much of it is based around […]
How to proactively manage your reputation online
We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative […]
6 essential tips for successful content marketing
The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as […]
Do your customers want to have a conversation with you?
I am quite an avid reader of marketing magazines and blogs. This means I find myself reading a lot of articles that […]